《孙子兵法》用人之道对现代企业管理的启示

《孙子兵法》是中国最古老、最杰出的兵学经典,内容博大精深。现代企业管理是以人为核心的管理。《孙子兵法》体现了人在战争中的决定作用,其蕴涵的＂用人之道＂思想对现代企业管理中人才的任用、人才的管理及激励措施等方面具有深刻的启示。     

Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy?

This paper identifies the distinctive features of nonprofit arts sponsorship relative to profit driven sports sponsorship and shows that although arts sponsorship has been little researched, it is a potentially important means of marketing. The methodology employed was a literature review on sponsorship that attempted to distinguish arts sponsorship from sports sponsorship. Then, we present the findings from 23 in-depth interviews with arts sponsee managers, to reveal how they see themselves (as sponsees) being differentiated from sports sponsees. The literature and interview findings are brought together in a discussion that highlights the differences between arts sponsorship and sports sponsorship in terms of target audience, the relationship cost/benefit, range of emotions elicited, awareness, marketing metrics, goodwill, and learning potential. Finally, suggestions are made for future research.     

Avoiding the ‘SoHo Effect’ in Baltimore: Neighborhood Revitalization and Arts and Entertainment Districts

This article investigates how state‐sponsored ‘arts and cultural districts' and ‘creative placemaking' revitalization strategies affect urban neighborhoods, using the Station North Arts & Entertainment (A&E) District in Baltimore, Maryland (USA) as a case study. Through ethnographic participatory methods and 39 qualitative interviews, we studied the activities and attitudes of various stakeholders within Station North. Since its designation as an arts and entertainment district in 2002, a number of public–private partnerships have helped increase home values in Station North, suggesting that the ‘branding' of Station North has been successful. While the institutions involved in the district, including community development corporations and local universities, are careful to insist that they do not want to displace low‐income residents, many interviewees expressed concerns that these institutions exert influence outweighing that of longtime residents. While a certain level of gentrification has occurred with the arrival of new residents, we argue that the people who are most likely to be displaced from the arts and entertainment district in the future are, paradoxically, artists, especially those who wish to buy homes and settle in the district. After discussing the case of Station North, we consider broader implications of the use of arts for urban revitalization.     

教育政党化与《自由中国》对公共文教空间的诉求

20世纪50年代国民党在台湾重建党化教育,自由知识分子通过《自由中国》半月刊,对党化教育的内容和党化教育组织展开了全面的揭露和抨击,并推动了文教公共空间理念的建构。虽然这一过程中《自由中国》也显示出一些认识局限,而且结果亦没有扭转国民党的教育政策,但是这种建基于人格力量的斗争,为几十年后台湾地区教育逐步迈向独立发展播下了火种。     

Rewarding effort

According to liberal egalitarian ethics, individuals should be rewarded for factors under their control (the principle of responsibility), but not for factors outside their control (the principle of equalization). The paper analyses the effects of two requirements on how to reward effort within a liberal egalitarian framework: the requirement of equal reward and the requirement of solidarity. We show that it is impossible to establish a framework that satisfies the principle of equalization in all respects, and that a generalized version of the egalitarian equivalent mechanism is a very plausible liberal egalitarian approach. We should like to thank Aanund Hylland, Dirk Van de Gaer and two anonymous referees for extremely valuable comments.     

论知识型企业中的领导艺术

知识型企业是伴随着知识经济而出现的生产力组织 ,而且代表着整个企业的发展方向。知识型企业中的领导艺术成为企业管理中的崭新课题。知识经济条件下 ,对知识型企业中的领导艺术提出了更高的要求。     

基础演讲课程中的批判思维技能教学

当代学者认为学生应具有调查、发现、批评和推理的能力。为此在基础演讲课程中,教师首先应帮助学生建立形成批判性思维的基础,要让学生认识到批判性思维的重要性;关注社会,加深演说内容的深度;收集演讲原文相关的信息;使用分析文字数据的软件。批判性思维的培养可以从构建不同技能入手:语言构建技能帮助学生最大限度地精简信息;情境构建技能培养学生把独立的信息联合成为综合性的整体信息的能力;组织构建技能使学生的论证观点更易被观众接受;文体构建技能调节学生传送信息的语言、语体和形式。     

Revisiting Business and the Arts

SUMMARY

From a critical perspective, this paper examines the development of closer relationships between business and the arts. There has been a concerted effort to expand “exchange transitions,” a fundamental marketing concept, so that marketing is now viewed as a pervasive social activity. As such, marketers like corporate sponsors are the possessors and disseminators of a new and powerful language. Three strands of investigation are pursued: the conceptualization of the consumer in relationship to the arts organization; the significance of the (American-based) Business Committee for the Arts, since its founding in the late 1960s, in championing stronger relationships between commercial enterprises and arts organizations; and interventions by visual artist Hans Haacke, as an example of culture jamming, against what he perceives to be the corporate takeover of the arts. These cases are points of contact representing the complex and contested managerial imperatives faced by arts organizations.     

旅游演艺产品中地域文化元素开发的思考——以《印象·刘三姐》为例

旅游演艺产品是旅游与文化产业融合发展而形成的新型业态,具有广阔的市场前景。以《印象.刘三姐》为例,分析根植于其中的桂林地域文化元素及其特征,并对其中的文化元素开发展开了思考。经研究认为,地域文化元素的融合与展示是旅游演艺产品开发成功的关键,地域文化在旅游演艺产品中的融合程度越高,作用发挥得越充分,就越能增强旅游演艺产品的生机与活力,推动旅游产业与文化产业的共同繁荣。     

关于大学文科数学开设的思考

针对目前文科大学数学的教学现状,阐述了开设文科大学数学的必要性,并讨论了安康学院开设的现状。